As your real estate experts, the Mendosa – Balboni Team would like to share some interesting information about the effects of staging a home. According to a recent survey from the National Association of Realtors, 62% of sellers’ agents shared that staging a home decreases the number of days a home will be actively on the market.
“Realtors® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers,” said NAR President William E. Brown, a Realtor® from Alamo, California and founder of Investment Properties. “While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”
The report shared that nearly two-thirds of sellers’ agents think that staging decreased time on the market, with 39% stating it greatly decreases the time and 23% stating it only slightly decreases. Sixteen percent said it either greatly or slightly increases the time on the market while 8% felt it has no impact.
For findings with the buyer audience, 77% of buyers’ agents felt that staging a home makes it much easier to visualize the property, and 40% are more apt to visit a home they first saw staged online. Meanwhile, 38% of buyers’ agents claimed that staging can add value only if staged according to the buyer’s taste. Therefore decorating should be designed to appeal to the largest audience possible.
Realtors that represent both buyers and sellers all agree that the living room is the most important room to be staged. This is followed by the master bedroom, kitchen and outdoor space. The guest room is of least importance.
The majority of buyers’ agents think that staging can increase a home’s dollar value between 1 and 10%. Only 1% of buyer agents felt that staging can have a negative impact on the home’s price. Seller agents believe that staging can add anywhere from 1 to 15% in value while no agents feeling it has a negative impact on price.
The reports of how many agents recommend staging and when they stage were across the board from before listing the home to only when a property proves difficult to sell. However, most agents recommend decluttering the home with a good cleaning and remedying obvious items in need of repair.